Welcome to Athlete Recruiting Service

A Natural Transition

Athlete Recruiting Service (ARS) was born from Coach Mom, a business dedicated to helping place youth into prep schools to further their student athletic dreams. 

Here’s a quick video about our roots and our dedication to developing well-rounded, high performing student-athletes.

Our Vision

To provide a recruiting service that is truly unique in nature, because of the personal care we give our student-athletes and coaches.

Our recruitment process is built on relationships. We get to know our student-athletes personally. Many of them we’ve worked with over the years and many come as referrals from top prep school coaches across the country.

This personal connection provides invaluable insights for college coaches who use our service, ensuring a high quality experience to everyone involved.  

Our Mission

Honesty and integrity are central to our success in aligning you with the right recruitment opportunities. It’s our mission to ensure you receive the most comprehensive scope of collegiate opportunities possible.

We invest in both sides of who you are; student and athlete. We provide you with the exposure and expertise you need to create a fulfilling future, both on and off the court.

Our Team

Small Team, Big Results

You’ll be hard pressed to find 2 more caring and powerful recruiters at the collegiate level. Read on to learn why.

Sharon Butler

Founder

Sharon Butler is the founder and CEO of Coach Mom, an initiative created through real-life experiences. As a mother and basketball coach herself, Sharon faced a number of challenges while helping her son become a student-athlete in prep school and who later earned a full scholarship at an American University. 

From this experience, Coach Mom was born 7 years ago and has become a household name in Canada, serving athletes and coaches the missing ingredient in recruitment – well rounded student-athletes. 

Sharon has an extensive history of working with youth. She holds a Bachelor of Physical and Health Education from the University of Toronto and is a level 3 certified coach. She coached basketball at the college level for 15 years, played at the university level for 4 years, represented Canada in the sport of netball across the globe as well as competed in the Commonwealth games.  

Highlights:

Coached in the Ontario College Athletic Association (OCAA) 

15 years

  • 2 times OCAA Coach Of The Year 

  • Former Head Coach of George Brown College

  • Coached grassroots level for 10 seasons 

University Of Toronto Women Varsity Basketball Team  

4 years

  • All-Star 1993-94 season

  • Defensive Player Of The Year 

National & Provincial Netball Team – Player 

20 years

  • Commonwealth Games 2002

  • Multiple Player Of The Year  Awards

  • Coached Under 21 Provincial Team

Brandon John

Director of Recruitment

Brandon John is lead director of the expansion of the Coach Mom brand extending into Athletic Recruitment Service, and recruitment at the collegiate level.

As a former NCAA D1 scholar terminated by injury, Brandon understands the value of using basketball as a gateway to academic certification. Brandon prepared both himself and his younger brother for the collegiate journey ahead of time and he has first-hand experiences in the collegiate academic and athletic qualification process. 

Currently a Finance major at the University of Illinois at Chicago, Brandon has been playing basketball for 10+ years. He played AAU at the highest level in the NIKE EYBL circuit and also played Prep School basketball. From there, he received offers from 12 Division 1 universities.

He is one of Coach Mom’s biggest success stories and proof that being a well-rounded student-athlete can yield astounding results towards one’s future. 

Testimonials

What people say

Have questions for our team? Let's connect.